My goal is to simplify complexity. I just want to build stuff that really simplifies our base human interaction.

The greatest lesson that I learned in all of this is that you have to start. Start now, start here, and start small. Keep it Simple.

Those words are from Lynda Barry's novel 'Cruddy.' I've carried them with me for some time. There's a lot in my life I wasn't expecting. One is the realization that I stood at this pulpit and delivered a reading for my own graduation...15 years ago. Unexpectedly, I'm old.

You don't have to start from scratch to have a massive impact on the world.

It's really complex to make something simple.

Your job as an executive is to edit, not write. It's OK to write once in a while but if you do it often there's a fundamental problem with the team. Every time you do something ask if you're writing or editing and get in the mode of editing.

I was fascinated with jeans, because you can impress your life upon the jeans you wear. The way you sit imprints on the jeans.