Propaganda's content increasingly resembles information. It has even clearly been proved that a violent, excessive, shock-provoking propaganda texts leads ultimately to less conviction and participation. The listeners critical powers decrease if the propaganda message is more rational and less violent.
Jacques EllulThe machine is a tool. But it is not a neutral tool. We are deeply influenced by the machine while using it.
Jacques EllulNo technique is possible when men are free. Technique requires predictability and, no less, exactness of prediction. It is necessary, then, that technique prevail over the human being.
Jacques EllulAll human language draws its nature and value from the fact that it both comes from the Word of God and is chosen by God to manifest himself. But this relationship is secret and incomprehensible, beyond the bounds of reason and analysis.
Jacques EllulMass media provides the essential link between the individual and the demands of the technological society.
Jacques EllulChristians were never meant to be normal. Weโve always been holy troublemakers, weโve always been creators of uncertainty, agents of dimension thatโs incompatible with the status quo; we do not accept the world as it is, but we insist on the world becoming the way that God wants it to be. And the Kingdom of God is different from the patterns of this world.
Jacques Ellul