The qualities which technique requires for its advance are precisely those characteristics of a technical order which do not represent indivisual intelligence...The individual, in order to make use of technical instruments, no longer needs to know about his civilization.

It is the emergence of mass media which makes possible the use of propaganda techniques on a societal scale.

Enclosed within his artificial creation, man finds that there is “no exit”; that he cannot pierce the shell of technology again to find the ancient milieu to which he was adapted for hundreds of thousands of years . In our cities there is no more day or night or heat or cold. But there is overpopulation, thralldom to press and television, total absence of purpose. All men are constrained by means external to them to ends equally external. The further the technical mechanism develops that allows us to escape natural necessity, the more we are subjected to artificial technical necessities.

Propaganda must not concern itself with what is best in man - the highest goals humanity sets for itself, its noblest and most precious feelings. Propaganda does not aim to elevate man, but to make him serve. It must therefore utilize the most common feelings, the most widespread ideas, the crudest patterns, and in so doing place itself on a very low level with regard to what it wants man to do and to what end. Hate, hunger, and pride make better levers of propaganda than do love or impartiality.

Technique has taken over the whole of civilization. Death, procreation, birth all submit to technical efficiency and systemization.

We have to admit that there is an immeasurable distance between all that we read in the Bible and the practice of the Church and of Christians.

(Propaganda) proceeds by psychological manipulations, character modifications, by creation of stereotypes useful when the time comes - The two great routes that this sub-propaganda takes are the conditioned reflex and the myth