The qualities which technique requires for its advance are precisely those characteristics of a technical order which do not represent indivisual intelligence...The individual, in order to make use of technical instruments, no longer needs to know about his civilization.

Propaganda tries first of all to create conditioned reflexes in the individual so that certain words, signs, or symbols, even certain persons or facts, provoke unfailing reactions...The important thing is that when the time is ripe, the individual can be thrown into action by the utilization of the psychological levers that have been set up.

The individual who is the servant of technique must be completely unconscious of himself.

When God picks out a man and speaks to him, it is to engage him in a work, an action. Nowhere in Scripture do we find indeterminate or purely mystical vocation.

Propaganda begins when dialogue ends.

Again I want to emphasize that the study of propaganda must be conducted within the context of a technological society. Propaganda is called upon to solve problems created by technology, to play on maladjustments, and to integrate the individual into a technological world.

The person who imagined that he could not be the victim of propaganda because he could distinguish truth from falsehood, is extremely susceptible to propaganda, because when propaganda does tell the truth, he is then convinced that it is no longer propaganda: moreover, his self-confidence makes him all the more vulnerable to attacks of which he is unaware.