Diversity is power on the Web. Big sites may be bigger, but smaller sites will keep scoring higher for specialized topics, both in terms of their connections with users and in terms of each visit's commercial value.

Ultimately, users visit your website for its content. Everything else is just the backdrop.

Popularity is the product of two factors: (a) how compelling material you offer, and (b) how easy it is to access it. Host free pirated movies and users will flock to the site, even if it's difficult to use.

The system should speak the users' language, with words, phrases and concepts familiar to the user, rather than system-oriented terms. Follow real-world conventions, making information appear in a natural and logical order.

The more users' expectations prove right, the more they will feel in control of the system and the more they will like it.

A general principle for all user interface design is to go through all of your design elements and remove them one at a time.

Three Tips: Simplify, Simplify, Simplify.