Diversity is power on the Web. Big sites may be bigger, but smaller sites will keep scoring higher for specialized topics, both in terms of their connections with users and in terms of each visit's commercial value.

Windows '98 is so similar to Windows '95 because Apple hasn't invented anything worth copying since 1995.

The system should speak the users' language, with words, phrases and concepts familiar to the user, rather than system-oriented terms. Follow real-world conventions, making information appear in a natural and logical order.

A bad website is like a grumpy salesperson.

The more users' expectations prove right, the more they will feel in control of the system and the more they will like it.

Compared to 1999...we cannot quite declare victory, but we can declare progress.

A general principle for all user interface design is to go through all of your design elements and remove them one at a time.