Just because a company falls doesn't invalidate what we can learn by studying that company when it was at its historical best.
James C. CollinsLevel 5 leaders channel their ego needs away from themselves and into the larger goal of building a great company. It's not that Level 5 leaders have no ego or self-interest. Indeed, they are incredibly ambitious-but their ambition is first and foremost for the institution, not themselves.
James C. Collins