Building a visionary company requires one percent vision and 99 percent alignment.

In the end, it is impossible to have a great life unless it is a meaningful life. And it is very difficult to have a meaningful life without meaningful work. Perhaps, then you might gain that great tranquility that comes from knowing that you've had a hand in creating something of intrinsic excellence that makes a contribution. Indeed, you might even gain that deepest of all satisfactions: knowing that your short time on this earth has been well spent, and that it mattered.

Don't take care of your career. Take care of your people. They will take care of your career.

Great companies foster a productive tension between continuity and change.

I am completely Socratic.

If your company disappeared, would it leave a gaping hole that could not easily be filled by any other enterprise on the planet?

A visionary company doesn't simply balance between idealism and profitability: it seeks to be highly idealistic and highly profitable.