Good is the enemy of great.. The vast majority of good companies remain just that - good, but not great.
James C. CollinsThat good is the enemy of great is not just a business problem. It is a human problem.
James C. CollinsLook, I don't really know where we should take this bus. But I know this much: If we get the right people on the bus, the right people in the right seats, and the wrong people off the bus, then we'll figure out how to take it someplace great.
James C. CollinsThrow leaders into an extreme environment, and it will separate the stark differences between greatness and mediocrity.
James C. Collins