Building a visionary company requires one percent vision and 99 percent alignment.

The essence of profound insight is simplicity.

Not one of the good-to-great companies focused obsessively on growth.

If your company disappeared, would it leave a gaping hole that could not easily be filled by any other enterprise on the planet?

Not all time in life is equal. How many opportunities do you get to talk about what your life is going to add up to with people thinking about the same question?

Not every financial company toppled during the 2008 crisis, and some seized the opportunity to take advantage of weaker competitors in the midst of the tumult.

Faith in the endgame helps you live through the months or years of buildup.