A visionary company doesn't simply balance between idealism and profitability: it seeks to be highly idealistic and highly profitable.

It may seem odd to talk about something as soft and fuzzy as "passion" as an integral part of a strategic framework. But throughout the good-to-great companies, passion became a key part of the Hedgehog Concept.

Look, I don't really know where we should take this bus. But I know this much: If we get the right people on the bus, the right people in the right seats, and the wrong people off the bus, then we'll figure out how to take it someplace great.

The x factor of a great leader is humility combined with will.

We learned that a former prisoner of war had more to teach us about what it takes to find a path to greatness than most books on corporate strategy.

Greatest danger is not failure, but be successful and not know why.

People need BHAGs - big hairy audacious goals.