If you have a charismatic cause you don't need to be a charismatic leader.

...the question, Why try for greatness? would seem almost tautological. If you're doing something you care that much about, and you believe in its purpose deeply enough, then it is impossible to imagine not trying to make it great. It's just a given.

The critical question is not whether you'll have luck, but what you do with the luck that you get.

Those who build and perpetuate mediocrity...are motivated more by the fear of being left behind.

Companies that change best over time know first and foremost what should not change.

Recruit entrepreneurial leaders and give them freedom to determine the best path to achieving their objectives. On the other hand, individuals must commit fully to the system you use and be held rigorously accountable for their objectives. You give them freedom, but freedom within a framework.

Good-to-great companies set their goals and strategies based on understanding; comparison companies set their goals and strategies based on bravado.