There is a sense of exhilaration that comes from facing head-on the hard truths and saying, "We will never give up. We will never capitulate. It might take a long time, but we will find a way to prevail."

True leadership has people who follow when they have the freedom not to.

Change your practices without abandoning your core values.

The signature of mediocrity is chronic inconsistency.

In determing "the right people," the good-to-great companies placed greater weight on character attributes than on specific educational background, practical skills, specialized knowledge, or work experience.

The essence of profound insight is simplicity.

A company should limit its growth based on its ability to attract enough of the right people.