Level 5 leaders are a study in duality: modest and willful, humble and fearless.

I am not failing - I am growing! Do you have the ability to reframe failure as growth in order to achieve your goals?

Level 5 leaders are fanatically driven, infected with an incurable need to produce sustained results. They are resolved to do whatever it takes to make the company great, no matter how big or hard the decisions.

Focusing solely on what you can potentially do better than any other organization is the only path to greatness.

I see the Baldrige process as a powerful set of mechanisms for disciplined people engaged in disciplined thought and taking disciplined action to create great organizations that produce exceptional results.

Our findings do not represent a quick fix, or the next fashion statement in a long string of management fads, or the next buzzword of the day, or a new 'program' to introduce. No! The only way to make any company visionary is through a long-term commitment to an eternal process of building the organization to preserve the core and stimulate progress.

Resilency, not perfection, is the signature of greatness.