By definition, it is not possible to everyone to be above the average.

The only way to deliver to the people who are achieving is to not burden them with the people who are not achieving.

Level 5 leaders are a study in duality: modest and willful, humble and fearless.

The challenge is not just to build a company that can endure; but to build one that is worthy of enduring.

It may seem odd to talk about something as soft and fuzzy as "passion" as an integral part of a strategic framework. But throughout the good-to-great companies, passion became a key part of the Hedgehog Concept.

Building a visionary company requires one percent vision and 99 percent alignment.

Those who build and perpetuate mediocrity...are motivated more by the fear of being left behind.