People need BHAGs - big hairy audacious goals.

Don't take care of your career. Take care of your people. They will take care of your career.

In an ironic twist, I now see Good to Great not as a sequel to Built to Last, but more of a prequel. Good to Great is about how to turn a good organization into one that produces sustained great results. Built to Last is about how you take a company with great results and turn it into an enduring great company of iconic stature.

Greatness is not a function of circumstance. Greatness, it turns out, is largely a matter of conscious choice, and discipline.

Whether you prevail or fail depends more on what you do to yourself than on what the world does to you.

Not one of the good-to-great companies focused obsessively on growth.

Consider the idea that charisma can be as much a liability as an asset. Your strength of personality can sow the seeds of problems, when people filter the brutal facts from you.