That good is the enemy of great is not just a business problem. It is a human problem.

Level 5 leaders are fanatically driven, infected with an incurable need to produce sustained results. They are resolved to do whatever it takes to make the company great, no matter how big or hard the decisions.

The only way to deliver to the people who are achieving is to not burden them with the people who are not achieving.

Discipline should amplify creativity rather than stifle it.

A culture of discipline is not a principle of business, it is a principle of greatness.

No matter what. Wherever your mind wanders, it seems to turn up at the same Field of Dreams. It's the vision you wake up with in the morning, and it's the last thing you picture before you fall asleep. Everytime you think of it, the idea in your head seems to get more vivid, filled in with more detail: You not only want to win a gold medal at the Olympics, you not only can see yourself standing there on the podium, but you can also feel the goose bumps as your national anthem is played; the tears are in your eyes. (That's how real a dream can be and should be)

The people who don't have a great life are the ones who settle for a good one.