First figure out your partners, then figure out what ideas to pursue. The most important thing isn't the market you target, the product you develop or the financing, but the founding team.

...the question, Why try for greatness? would seem almost tautological. If you're doing something you care that much about, and you believe in its purpose deeply enough, then it is impossible to imagine not trying to make it great. It's just a given.

That good is the enemy of great is not just a business problem. It is a human problem.

Those fortunate enough to find or create a practical intersection of the three circles have the basis for a great work life.

The drive for progress doesn't wait for the external world to say "It's time to change."

The x factor of a great leader is humility combined with will.

Level 5 leaders are fanatically driven, infected with an incurable need to produce sustained results. They are resolved to do whatever it takes to make the company great, no matter how big or hard the decisions.