Recruit entrepreneurial leaders and give them freedom to determine the best path to achieving their objectives. On the other hand, individuals must commit fully to the system you use and be held rigorously accountable for their objectives. You give them freedom, but freedom within a framework.

You need self-control in an out-of-control world.

How can we do better tomorrow than we did today?

I am not failing - I am growing! Do you have the ability to reframe failure as growth in order to achieve your goals?

Level 5 leaders channel their ego needs away from themselves and into the larger goal of building a great company. It's not that Level 5 leaders have no ego or self-interest. Indeed, they are incredibly ambitious-but their ambition is first and foremost for the institution, not themselves.

In a world of constant change, the fundamentals are more important than ever.

Profit is like oxygen, food, water, and blood for the body; they are not the point of life, but without them, there is no life.