There's nothing more demoralizing than a leader who can't clearly articulate why we're doing what we're doing.

You must unite your constituents around a common cause and connect with them as human beings.

It is striking how our language reveals the visual nature of our thoughts about the future state of affairs. When we invent the future, we try to get a mental picture of what things will be like long before we have begun the journey. Visions are our windows on the world of tomorrow.

There is no freeway to the future, no paved highway from here to there. There is only wilderness, uncertain terrain. There are no roadmaps, no signposts. So pioneering leaders rely upon a compass and a dream

The word "story" is short for the word "history." They both have the same root and fundamentally mean the same thing. A story is a narrative on an event or series of events, just like history.

A leader with integrity has one self, at home and at work, with family and with colleagues. He or she has a unifying set of values that guide choices of action regardless of the situation.

Do what you say you will do.