Do what you say you will do.

There's nothing more demoralizing than a leader who can't clearly articulate why we're doing what we're doing.

The best way to lead people into the future is to connect with them deeply in the present.

Only those leaders who act boldly in times of crisis and change are willingly followed.

There is no freeway to the future, no paved highway from here to there. There is only wilderness, uncertain terrain. There are no roadmaps, no signposts. So pioneering leaders rely upon a compass and a dream

Challenge is the opportunity for greatness. People do their best when there is an opportunity to change how things currently stand. Maintaining the status quo facilitates mediocrity. Those who embrace this practice do not wish to rest on their laurels. They motivate others to exceed their limits and look for innovative ways to improve the organization.

The word "story" is short for the word "history." They both have the same root and fundamentally mean the same thing. A story is a narrative on an event or series of events, just like history.