You take an educated gamble. If you don't occasionally make a mistake, you're not doing your job.
James SinegalIt's like heroin: You do a little and you want a little bit more. Raising prices is the easy way.
James SinegalIf you're going to say to all the people that you're working with, 'We want you to treat the customers honestly; don't lie and don't cheat,' it is somewhat hypocritical if you're not following the same rules.
James Sinegal