I want gaming to be something that everybody does, because they understand that games can be a real solution to problems and a real source of happiness. I want games to be something everybody learns how to design and develop, because they understand that games are a real platform for change and getting things done. And I want families, schools, companies, industries, cities, countries, and the whole world to come together to play them, because we’re finally making games that tackle real dilemmas and improve real lives.

Gamers always believe that an epic win is possible and that it's always worth trying and trying now.

You need to develop mental habits that allow you to activate the same brain patterns we activate during gameplay.

The real world just doesn’t offer up as easily the carefully designed pleasures, the thrilling challenges, and the powerful social bonding afforded by virtual environments. Reality doesn’t motivate us as effectively. Reality isn’t engineered to maximize our potential. Reality wasn’t designed from the bottom up to make us happy.

What's really amazing about games is how they change our emotional response to challenges

Reality is broken and we need to make it work more like a game.

Games are unnecessary obstacles we volunteer to tackle.