Jay Harman is the quintessential biomimic, a principled inventor who sees solutions everywhere he looks in the natural world. And he looks deeply, with the soul of a student. He moves with grace from a world of waving sea kelp to the world of sustainable design, bringing nature's wisdom into the board rooms of global companies, to the design tables of the engineers and designers who make our world. This is more than a business book, more than a memoir, more than a new way to solve global challenges. It's a book about a new way to think.
Janine BenyusBiomimicry is basically taking a design challenge and then finding an ecosystem that's already solved that challenge, and literally trying to emulate what you learn.
Janine BenyusWhen the forest and the city are functionally indistinguishable, then we know we have reached sustainability.
Janine BenyusTrees and bones are constantly reforming themselves along lines of stress. This algorithm has been put into a software program that's now being used to make bridges lightweight, to make building beams lightweight.
Janine BenyusBiomimicry is innovation inspired by nature. In a society accustomed to dominating or 'improving' nature, this respectful imitation is a radically new approach, a revolution really. Unlike the Industrial Revolution, the Biomimicry Revolution introduces an era based not on what we can extract from nature, but on what we can learn from her.
Janine Benyus