One thing that I have been trying to do is bring together in places like Bosnia technologists who create ever-more destructive land mines [and convince them not to build more dangerous mines]. And that has actually worked.

Advertisers and marketers should be looking to bring new experiences to different parts of the brain. It's a more profound idea than just dropping a billboard into a video game.

The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves - and like all human endeavors it's imperfect.

If anything, there's a reverse Moore's Law observable in software: As processors become faster and memory becomes cheaper, software becomes correspondingly slower and more bloated, using up all available resources.

There is nothing more gray, stultifying, or dreary than life lived inside the confines of a theory.

I've occasionally been wrong about certain things, which is in a way more delightful than being right.

Governments oppress people, but so do mobs. You need to avoid both to make progress.