Customers don't just buy a product - they switch from something else. And customers don't just leave a product - they switch to something else

The only two people who can give you real feedback about your product are people who just purchased it and people who have just canceled.

It's simple until you make it complicated.

The design is done when the problem goes away.

We also get thousands of suggestions. The default answer is always no.

"Simple" is a tricky word, it can mean a lot of things. To us, it just means clear. That doesn't always mean total reduction, or minimalism - sometimes, to make things clearer, you have to add a step.

Projections are just bullshit. They're just guesses.