What you do is what matters, not what you think or say or plan.
"Simple" is a tricky word, it can mean a lot of things. To us, it just means clear. That doesn't always mean total reduction, or minimalism - sometimes, to make things clearer, you have to add a step.
Unless you are a fortune-teller, long-term business planning is a fantasy.
We also get thousands of suggestions. The default answer is always no.
The design is done when the problem goes away.
[Facebook and Twitter] aren't the real problems in the office. The real problems are what I like to call the M&Ms, the Managers and the Meetings.