Unless you are a fortune-teller, long-term business planning is a fantasy.
No is easier to do. Yes is easier to say.
"Easy" is a word that's used to describe other people's jobs.
"Simple" is a tricky word, it can mean a lot of things. To us, it just means clear. That doesn't always mean total reduction, or minimalism - sometimes, to make things clearer, you have to add a step.
The best feature of a product should really be the customer service.
Projections are just bullshit. They're just guesses.