Every time something slips through the cracks, the cracks get bigger.
"Simple" is a tricky word, it can mean a lot of things. To us, it just means clear. That doesn't always mean total reduction, or minimalism - sometimes, to make things clearer, you have to add a step.
"Easy" is a word that's used to describe other people's jobs.
It's simple until you make it complicated.
The best feature of a product should really be the customer service.
Unless you are a fortune-teller, long-term business planning is a fantasy.