The fact is, everyone is in sales. Whatever area you work in, you do have clients and you do need to sell.
Companies thrive on the basis of the stories they tell.
As soon as you open your mind to doing things differently, the doors of opportunity practically fly off their hinges.
Innovation basically involves making obsolete that which you did before.
Sell the benefit, not your company or the product. People buy results, not features.
Without integrity, no company can have positive word of mouth