Without integrity, no company can have positive word of mouth
Understand that you need to sell you and your ideas in order to advance your career, gain more respect, and increase your success, influence and income.
Sell the benefit, not your company or the product. People buy results, not features.
Companies thrive on the basis of the stories they tell.
The key to all of life is understanding how to add value to others.
The fact is, everyone is in sales. Whatever area you work in, you do have clients and you do need to sell.