Innovation basically involves making obsolete that which you did before.
Tell people what specific action to take.
As soon as you open your mind to doing things differently, the doors of opportunity practically fly off their hinges.
Companies thrive on the basis of the stories they tell.
The fact is, everyone is in sales. Whatever area you work in, you do have clients and you do need to sell.
If you truly believe that what you have is useful and valuable to your clients, then you have a moral obligation to try to serve them in every way possible.