Companies thrive on the basis of the stories they tell.
If you truly believe that what you have is useful and valuable to your clients, then you have a moral obligation to try to serve them in every way possible.
Tell people what specific action to take.
As soon as you open your mind to doing things differently, the doors of opportunity practically fly off their hinges.
The key of all life is value. Value is not what you get, it's what you give.
If you're attacking your market from multiple positions and your competition isn't, you have all the advantage and it will show up in your increased success and income.