The key of all life is value. Value is not what you get, it's what you give.

Make your copy straightforward to read, understand and use. Use easy words; those that are used for everyday speech. Use phrases that are not too imprecise and very understandable. Do not be too stuffy; remove pompous words and substitute them with plain words. Minimize complicated gimmicks and constructions. If you can't give the data directly and briefly, you must consider writing the copy again.

Without integrity, no company can have positive word of mouth

If you're attacking your market from multiple positions and your competition isn't, you have all the advantage and it will show up in your increased success and income.

Understand that you need to sell you and your ideas in order to advance your career, gain more respect, and increase your success, influence and income.

If you can be interested in other people you can own the world.

Companies thrive on the basis of the stories they tell.