Sell the benefit, not your company or the product. People buy results, not features.
Tell people what specific action to take.
Innovation basically involves making obsolete that which you did before.
The key to all of life is understanding how to add value to others.
If you can be interested in other people you can own the world.
The fact is, everyone is in sales. Whatever area you work in, you do have clients and you do need to sell.