Sell the benefit, not your company or the product. People buy results, not features.
No one ever succeeds without the help of others.
Innovation basically involves making obsolete that which you did before.
Understand that you need to sell you and your ideas in order to advance your career, gain more respect, and increase your success, influence and income.
As soon as you open your mind to doing things differently, the doors of opportunity practically fly off their hinges.
People are silently begging to be acknowledged, informed, given advance opportunities and led to action.