Make your copy straightforward to read, understand and use. Use easy words; those that are used for everyday speech. Use phrases that are not too imprecise and very understandable. Do not be too stuffy; remove pompous words and substitute them with plain words. Minimize complicated gimmicks and constructions. If you can't give the data directly and briefly, you must consider writing the copy again.

As soon as you open your mind to doing things differently, the doors of opportunity practically fly off their hinges.

Without integrity, no company can have positive word of mouth

The key of all life is value. Value is not what you get, it's what you give.

The fact is, everyone is in sales. Whatever area you work in, you do have clients and you do need to sell.

You are surrounded by simple, obvious solutions that can dramatically increase your income, power, influence and success. The problem is, you just don't see them.

Companies thrive on the basis of the stories they tell.