Make your copy straightforward to read, understand and use. Use easy words; those that are used for everyday speech. Use phrases that are not too imprecise and very understandable. Do not be too stuffy; remove pompous words and substitute them with plain words. Minimize complicated gimmicks and constructions. If you can't give the data directly and briefly, you must consider writing the copy again.
Jay AbrahamThe greatest determinant of greatness is going to be our ability to collaborate with others who have pieces of the puzzle we don't.
Jay AbrahamUnderstand that you need to sell you and your ideas in order to advance your career, gain more respect, and increase your success, influence and income.
Jay AbrahamPeople are silently begging to be acknowledged, informed, given advance opportunities and led to action.
Jay Abraham