Make your copy straightforward to read, understand and use. Use easy words; those that are used for everyday speech. Use phrases that are not too imprecise and very understandable. Do not be too stuffy; remove pompous words and substitute them with plain words. Minimize complicated gimmicks and constructions. If you can't give the data directly and briefly, you must consider writing the copy again.

Understand that you need to sell you and your ideas in order to advance your career, gain more respect, and increase your success, influence and income.

If you truly believe that what you have is useful and valuable to your clients, then you have a moral obligation to try to serve them in every way possible.

An amazing thing, the human brain. Capable of understanding incredibly complex and intricate concepts. Yet at times unable to recognize the obvious and simple.

People are silently begging to be acknowledged, informed, given advance opportunities and led to action.

Innovation basically involves making obsolete that which you did before.

As soon as you open your mind to doing things differently, the doors of opportunity practically fly off their hinges.