The intellectual architecture means focusing on doing great work instead of focusing on agency politics.

The intellectual architecture means focusing on doing great work instead of focusing on agency politics.

You come to work because the office is a resource: The office is a place where you can meet with other people, and the office has libraries of books and information on CD-ROM that might help you with your work.

But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.

I'm uncomfortable when I'm comfortable. I have to start something new-in the agency or in my personal life-every two years or so. Taking risks gives me energy. I can't help it, it's my personality. I'd like to think it's not really a compulsion toward high risks, but the spirit of an entrepreneur.

One is that that's the way we started and we thought there would be more value and less confusion if the business model was just based on delivering news that's of value to Web sites.

It's hard to build a brand, competitively, and tell people what you do as well.