The intellectual architecture means focusing on doing great work instead of focusing on agency politics.

Sometimes the most important job advertising can do, is to clarify the obvious.

In the '20s they were telling us wed all have our own private plane and take vacations to the moon.

You come to work because the office is a resource: The office is a place where you can meet with other people, and the office has libraries of books and information on CD-ROM that might help you with your work.

Fire has impacted every part of our lives - without fire, there would be no shopping, right? - that's how the Internet will intrude on our lives, particularly our kids' lives.

But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.

If you can't be bothered to work on Saturday, don't bother to come in on Sunday.