We set up a beta site, a test site, with movie, music and book reviews. If you're reading them and you want to buy a book or a ticket for a movie that's reviewed on the site, you can do that without leaving our site.

Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.

I'm uncomfortable when I'm comfortable. I have to start something new-in the agency or in my personal life-every two years or so. Taking risks gives me energy. I can't help it, it's my personality. I'd like to think it's not really a compulsion toward high risks, but the spirit of an entrepreneur.

It's hard to build a brand, competitively, and tell people what you do as well.

Charlie Rose is the ultimate ad.

Taking risks gives me energy.

Research we've done seems to indicate that people who are on the Net like the idea that they don't have to leave what they are reading to go buy something.