You start losing a client the moment you get it.

My real talent was for losing clients.

But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.

Eighty percent of what everyone's talking about never happens. I don't mean in terms of product development that's happening right now, I'm talking about the far-flung visions of the future.

Transferring successfully to the next generation means producing work that's as good as or better than the work of the first generation that founded the agency.

Fire has impacted every part of our lives - without fire, there would be no shopping, right? - that's how the Internet will intrude on our lives, particularly our kids' lives.

Technology is the fashion of the '90s. It affects everyone, and everyone is interested in it - either from fear of being left behind or because they have a real need to use technology.