You start losing a client the moment you get it.

Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.

First, this isn't about telecommuting, because we still have offices that people will come to regularly when they need to brainstorm together, meet with clients, or do research in the library.

We set up a beta site, a test site, with movie, music and book reviews. If you're reading them and you want to buy a book or a ticket for a movie that's reviewed on the site, you can do that without leaving our site.

The team architecture means setting up an organization that helps people produce that great work in teams.

But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.

Sometimes the most important job advertising can do, is to clarify the obvious.