I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range.
Jay ChiatFire has impacted every part of our lives - without fire, there would be no shopping, right? - that's how the Internet will intrude on our lives, particularly our kids' lives.
Jay ChiatOutside of advertising, the person who's influenced me most is quite possibly Frank Gehry.
Jay ChiatThe intellectual architecture means focusing on doing great work instead of focusing on agency politics.
Jay ChiatIf you really think about it, when watching television, you have product placement all the time.
Jay ChiatI'm uncomfortable when I'm comfortable. I have to start something new-in the agency or in my personal life-every two years or so. Taking risks gives me energy. I can't help it, it's my personality. I'd like to think it's not really a compulsion toward high risks, but the spirit of an entrepreneur.
Jay Chiat