Charlie Rose is the ultimate ad.

The intellectual architecture means focusing on doing great work instead of focusing on agency politics.

My real talent was for losing clients.

Fire has impacted every part of our lives - without fire, there would be no shopping, right? - that's how the Internet will intrude on our lives, particularly our kids' lives.

It's very fascinating, it's very addictive, and it's incredibly challenging. You're never satisfied. It's kind of like advertising. You're never satisfied

I'm uncomfortable when I'm comfortable. I have to start something new-in the agency or in my personal life-every two years or so. Taking risks gives me energy. I can't help it, it's my personality. I'd like to think it's not really a compulsion toward high risks, but the spirit of an entrepreneur.

Transferring successfully to the next generation means producing work that's as good as or better than the work of the first generation that founded the agency.