Taking risks gives me energy.

You come to work because the office is a resource: The office is a place where you can meet with other people, and the office has libraries of books and information on CD-ROM that might help you with your work.

Second, we're spending a huge amount of money on technology so that everyone can check out laptops and portable phones. We're spending more money to write our existing information into databases or onto CD-ROM.

My real talent was for losing clients.

Sometimes the most important job advertising can do, is to clarify the obvious.

Our technology is very scalable. Our software can accommodate enormous numbers of clients. It's a marvelous opportunity. We'll keep developing products.

Transferring successfully to the next generation means producing work that's as good as or better than the work of the first generation that founded the agency.