Taking risks gives me energy.

The team architecture means setting up an organization that helps people produce that great work in teams.

If you can't be bothered to work on Saturday, don't bother to come in on Sunday.

Transferring successfully to the next generation means producing work that's as good as or better than the work of the first generation that founded the agency.

Fire has impacted every part of our lives - without fire, there would be no shopping, right? - that's how the Internet will intrude on our lives, particularly our kids' lives.

How big can we get before we get bad?

One is that that's the way we started and we thought there would be more value and less confusion if the business model was just based on delivering news that's of value to Web sites.