Taking risks gives me energy.

My real talent was for losing clients.

Transferring successfully to the next generation means producing work that's as good as or better than the work of the first generation that founded the agency.

Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.

It's hard to build a brand, competitively, and tell people what you do as well.

Second, we're spending a huge amount of money on technology so that everyone can check out laptops and portable phones. We're spending more money to write our existing information into databases or onto CD-ROM.

Our technology is very scalable. Our software can accommodate enormous numbers of clients. It's a marvelous opportunity. We'll keep developing products.