Sometimes the most important job advertising can do, is to clarify the obvious.

Technology is the fashion of the '90s. It affects everyone, and everyone is interested in it - either from fear of being left behind or because they have a real need to use technology.

If you can't be bothered to work on Saturday, don't bother to come in on Sunday.

The team architecture means setting up an organization that helps people produce that great work in teams.

Outside of advertising, the person who's influenced me most is quite possibly Frank Gehry.

Fire has impacted every part of our lives - without fire, there would be no shopping, right? - that's how the Internet will intrude on our lives, particularly our kids' lives.

But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.