But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.

First, this isn't about telecommuting, because we still have offices that people will come to regularly when they need to brainstorm together, meet with clients, or do research in the library.

Fire has impacted every part of our lives - without fire, there would be no shopping, right? - that's how the Internet will intrude on our lives, particularly our kids' lives.

I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range.

If you really think about it, when watching television, you have product placement all the time.

We don't have titles on our business cards. No one really gets any special treatment. No one gets a corner office to put pictures of their family and their dog in.

It's hard to build a brand, competitively, and tell people what you do as well.