But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.

I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range.

You start losing a client the moment you get it.

If you really think about it, when watching television, you have product placement all the time.

Transferring successfully to the next generation means producing work that's as good as or better than the work of the first generation that founded the agency.

My real talent was for losing clients.

Sometimes the most important job advertising can do, is to clarify the obvious.