But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.

I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range.

Technology is the fashion of the '90s. It affects everyone, and everyone is interested in it - either from fear of being left behind or because they have a real need to use technology.

The team architecture means setting up an organization that helps people produce that great work in teams.

Research we've done seems to indicate that people who are on the Net like the idea that they don't have to leave what they are reading to go buy something.

Sometimes the most important job advertising can do, is to clarify the obvious.

Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.