But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.

If you really think about it, when watching television, you have product placement all the time.

The team architecture means setting up an organization that helps people produce that great work in teams.

Taking risks gives me energy.

You come to work because the office is a resource: The office is a place where you can meet with other people, and the office has libraries of books and information on CD-ROM that might help you with your work.

Outside of advertising, the person who's influenced me most is quite possibly Frank Gehry.

If you can't be bothered to work on Saturday, don't bother to come in on Sunday.