But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.

It's hard to build a brand, competitively, and tell people what you do as well.

But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.

I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range.

One is that that's the way we started and we thought there would be more value and less confusion if the business model was just based on delivering news that's of value to Web sites.

First, this isn't about telecommuting, because we still have offices that people will come to regularly when they need to brainstorm together, meet with clients, or do research in the library.

In the '20s they were telling us wed all have our own private plane and take vacations to the moon.