Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.
Jay ChiatOne is that that's the way we started and we thought there would be more value and less confusion if the business model was just based on delivering news that's of value to Web sites.
Jay ChiatSecond, we're spending a huge amount of money on technology so that everyone can check out laptops and portable phones. We're spending more money to write our existing information into databases or onto CD-ROM.
Jay Chiat