It's very fascinating, it's very addictive, and it's incredibly challenging. You're never satisfied. It's kind of like advertising. You're never satisfied

If you really think about it, when watching television, you have product placement all the time.

Sometimes the most important job advertising can do, is to clarify the obvious.

First, this isn't about telecommuting, because we still have offices that people will come to regularly when they need to brainstorm together, meet with clients, or do research in the library.

I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range.

Taking risks gives me energy.

Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.