Research we've done seems to indicate that people who are on the Net like the idea that they don't have to leave what they are reading to go buy something.

I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range.

If you can't be bothered to work on Saturday, don't bother to come in on Sunday.

Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.

Second, we're spending a huge amount of money on technology so that everyone can check out laptops and portable phones. We're spending more money to write our existing information into databases or onto CD-ROM.

Fire has impacted every part of our lives - without fire, there would be no shopping, right? - that's how the Internet will intrude on our lives, particularly our kids' lives.

Transferring successfully to the next generation means producing work that's as good as or better than the work of the first generation that founded the agency.