It's hard to build a brand, competitively, and tell people what you do as well.
How big can we get before we get bad?
Sometimes the most important job advertising can do, is to clarify the obvious.
It's very fascinating, it's very addictive, and it's incredibly challenging. You're never satisfied. It's kind of like advertising. You're never satisfied
Charlie Rose is the ultimate ad.
Transferring successfully to the next generation means producing work that's as good as or better than the work of the first generation that founded the agency.