Research we've done seems to indicate that people who are on the Net like the idea that they don't have to leave what they are reading to go buy something.

Sometimes the most important job advertising can do, is to clarify the obvious.

We set up a beta site, a test site, with movie, music and book reviews. If you're reading them and you want to buy a book or a ticket for a movie that's reviewed on the site, you can do that without leaving our site.

We don't have titles on our business cards. No one really gets any special treatment. No one gets a corner office to put pictures of their family and their dog in.

My real talent was for losing clients.

Outside of advertising, the person who's influenced me most is quite possibly Frank Gehry.

But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.