Research we've done seems to indicate that people who are on the Net like the idea that they don't have to leave what they are reading to go buy something.

Outside of advertising, the person who's influenced me most is quite possibly Frank Gehry.

One is that that's the way we started and we thought there would be more value and less confusion if the business model was just based on delivering news that's of value to Web sites.

We set up a beta site, a test site, with movie, music and book reviews. If you're reading them and you want to buy a book or a ticket for a movie that's reviewed on the site, you can do that without leaving our site.

My real talent was for losing clients.

But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.

Fire has impacted every part of our lives - without fire, there would be no shopping, right? - that's how the Internet will intrude on our lives, particularly our kids' lives.