I'm uncomfortable when I'm comfortable. I have to start something new-in the agency or in my personal life-every two years or so. Taking risks gives me energy. I can't help it, it's my personality. I'd like to think it's not really a compulsion toward high risks, but the spirit of an entrepreneur.

I'm uncomfortable when I'm comfortable. I have to start something new-in the agency or in my personal life-every two years or so. Taking risks gives me energy. I can't help it, it's my personality. I'd like to think it's not really a compulsion toward high risks, but the spirit of an entrepreneur.

Outside of advertising, the person who's influenced me most is quite possibly Frank Gehry.

Sometimes the most important job advertising can do, is to clarify the obvious.

Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.

If you really think about it, when watching television, you have product placement all the time.

Transferring successfully to the next generation means producing work that's as good as or better than the work of the first generation that founded the agency.