If you really think about it, when watching television, you have product placement all the time.
Jay ChiatSecond, we're spending a huge amount of money on technology so that everyone can check out laptops and portable phones. We're spending more money to write our existing information into databases or onto CD-ROM.
Jay ChiatEighty percent of what everyone's talking about never happens. I don't mean in terms of product development that's happening right now, I'm talking about the far-flung visions of the future.
Jay Chiat