I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range.
Jay ChiatAdvertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.
Jay ChiatTechnology is the fashion of the '90s. It affects everyone, and everyone is interested in it - either from fear of being left behind or because they have a real need to use technology.
Jay Chiat