If you really think about it, when watching television, you have product placement all the time.
Jay ChiatYou come to work because the office is a resource: The office is a place where you can meet with other people, and the office has libraries of books and information on CD-ROM that might help you with your work.
Jay ChiatTransferring successfully to the next generation means producing work that's as good as or better than the work of the first generation that founded the agency.
Jay ChiatFirst, this isn't about telecommuting, because we still have offices that people will come to regularly when they need to brainstorm together, meet with clients, or do research in the library.
Jay Chiat