Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.
Jay ChiatIf you really think about it, when watching television, you have product placement all the time.
Jay ChiatThe team architecture means setting up an organization that helps people produce that great work in teams.
Jay ChiatEighty percent of what everyone's talking about never happens. I don't mean in terms of product development that's happening right now, I'm talking about the far-flung visions of the future.
Jay Chiat