Technology is the fashion of the '90s. It affects everyone, and everyone is interested in it - either from fear of being left behind or because they have a real need to use technology.

But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.

We don't have titles on our business cards. No one really gets any special treatment. No one gets a corner office to put pictures of their family and their dog in.

I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range.

You start losing a client the moment you get it.

Outside of advertising, the person who's influenced me most is quite possibly Frank Gehry.

Eighty percent of what everyone's talking about never happens. I don't mean in terms of product development that's happening right now, I'm talking about the far-flung visions of the future.