If you really think about it, when watching television, you have product placement all the time.
Jay ChiatResearch we've done seems to indicate that people who are on the Net like the idea that they don't have to leave what they are reading to go buy something.
Jay ChiatFire has impacted every part of our lives - without fire, there would be no shopping, right? - that's how the Internet will intrude on our lives, particularly our kids' lives.
Jay ChiatIt's very fascinating, it's very addictive, and it's incredibly challenging. You're never satisfied. It's kind of like advertising. You're never satisfied
Jay Chiat