How big can we get before we get bad?
If you really think about it, when watching television, you have product placement all the time.
It's hard to build a brand, competitively, and tell people what you do as well.
We don't have titles on our business cards. No one really gets any special treatment. No one gets a corner office to put pictures of their family and their dog in.
You start losing a client the moment you get it.
We set up a beta site, a test site, with movie, music and book reviews. If you're reading them and you want to buy a book or a ticket for a movie that's reviewed on the site, you can do that without leaving our site.