In the '20s they were telling us wed all have our own private plane and take vacations to the moon.

It's very fascinating, it's very addictive, and it's incredibly challenging. You're never satisfied. It's kind of like advertising. You're never satisfied

I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range.

First, this isn't about telecommuting, because we still have offices that people will come to regularly when they need to brainstorm together, meet with clients, or do research in the library.

Research we've done seems to indicate that people who are on the Net like the idea that they don't have to leave what they are reading to go buy something.

Transferring successfully to the next generation means producing work that's as good as or better than the work of the first generation that founded the agency.

Technology is the fashion of the '90s. It affects everyone, and everyone is interested in it - either from fear of being left behind or because they have a real need to use technology.