Advertising is saying you're good. PR is getting someone else to say you're good.

That makes my nipples hard!

If you ask people in the mainstream what they want, they'll say faster and smaller and cheaper. But with that you don't get innovation. If you align yourself with the ball-breaker, high-testosterone crowd, that leads to innovation.

The goal of the computer is to provide people with the means to extend people's minds and bodies. It is an exoskeleton that expands our human reach.

Simple is hard. Easy is harder. Invisible is hardest.

On the Intel platform, Microsoft is the defacto standard. It's the weather.

Don't try to lawyer me out of common sense.