If I am correct, the use of a product based on modelessness and monoty would soon become so habitual as to be nearly addictive, leading to a user population devoted to and loyal to the product.

An unlimited-length file name is a file. The content of a file is its own best name.

Users do not care about what is inside the box, as long as the box does what they need done.

A computer shall not harm your work or, through inaction, allow your work to come to harm.

A well-designed and humane interface does not have to be split into beginner and expert subsystems.

If our field is "to advance", we must - without displacing creativity and aesthetics - make sure our terminology is clear.

As far as the customer is concerned, the interface is the product.