An unlimited-length file name is a file. The content of a file is its own best name.

An interface is humane if it is responsive to human needs and considerate of human frailties.

A well-designed and humane interface does not have to be split into beginner and expert subsystems.

When you have to choose among methods, your locus of attention is drawn from the task and temporarily becomes the decision itself.

As far as the customer is concerned, the interface is the product.

Imagine if every Thursday your shoes exploded if you tied them the usual way. This happens to us all the time with computers, and nobody thinks of complaining.

Users do not care about what is inside the box, as long as the box does what they need done.