An unlimited-length file name is a file. The content of a file is its own best name.

A well-designed and humane interface does not have to be split into beginner and expert subsystems.

If our field is "to advance", we must - without displacing creativity and aesthetics - make sure our terminology is clear.

If I had not studied music, there would be no Macintosh computers today.

If I am correct, the use of a product based on modelessness and monoty would soon become so habitual as to be nearly addictive, leading to a user population devoted to and loyal to the product.

Right now, computers, which are supposed to be our servant, are oppressing us.

Imagine if every Thursday your shoes exploded if you tied them the usual way. This happens to us all the time with computers, and nobody thinks of complaining.