We were hoping to build a small profitable company; and of course, what we've done is build a large, unprofitable company.

We are pioneers and the history of pioneers is not that good.

What consumerism really is, at its worst is getting people to buy things that don't actually improve their lives.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.

Do something you're very passionate about, and don't try to chase what is kind of the "hot passion" of the day.

You know, if you make a customer unhappy they won't tell five friends, they'll tell 5,000 friends. So, we are at a point now where we have all of the things we need to build an important and lasting company, and if we don't, it will be shame on us.