We were hoping to build a small profitable company; and of course, what we've done is build a large, unprofitable company.

If you're not stubborn, you'll give up on experiments too soon. And if you're not flexible, you'll pound your head against the wall and you won't see a different solution to a problem you're trying to solve.

The world is littered with corpses that predicted technology in a particular arena was done. If there's another gigantic step change out there, we don't yet know what it is.

In Seattle you haven't had enough coffee until you can thread a sewing machine while it's running.

I think one of the things people don't understand is we can build more shareholder value by lowering product prices than we can by trying to raise margins. It's a more patient approach, but we think it leads to a stronger, healthier company. It also serves customers much, much better.

What consumerism really is, at its worst is getting people to buy things that don't actually improve their lives.

If you decide that you're going to do only the things you know are going to work, you're going to leave a lot of opportunity on the table.