Do something you're very passionate about, and don't try to chase what is kind of the "hot passion" of the day.

Above all else, align with customers. Win when they win. Win only when they win.

You can work long, hard, or smart, but at Amazon.com you can’t choose two out of three.

I knew that if I failed I wouldn't regret that, but I knew the one thing I might regret is not trying.

Good ideas will always get funded, so that's not going to be a problem. But you will see that it will be harder and harder for bad ideas to get funded.

Amazon.com strives to be the e-commerce destination where consumers can find and discover anything they want to buy online.

Your brand is formed primarily, not by what your company says about itself, but what the company does.